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Friday, December 27, 2013

Last Call for Nonprofit Year-End Giving!

By Nicole Cerezo
December 27, 2013

If your organization has not yet made a year-end request to donors, there’s still some time left to send out a letter! Use this golden opportunity to ask for donations, promote achievements and say thank you to your supporters. Other nonprofits are making their own year-end appeals, so your letter should stand out from the crowd. Here are some ideas to help you out: 

  1. Ask for monetary donations. Encourage contributors to make a donation to show support of their favorite charity. If your organization has multiple funds that donations can be distributed to, then let the donor choose where he or she contributes. It’s also helpful to remind donors that their contributions are tax-deductible.

  2. Ask for volunteers. Your appeal letter can also be used to ask volunteers to help out. Help may be needed for the programs which your organization supports, or with day-to-day activities of your nonprofit. If the individual has any special skills or talents, then be sure to make good use of their volunteer time.

  3. Detail the year's achievements. Donors may sometimes wonder where their previous contributions have ended up, so use this letter to describe how your mission was achieved throughout the year. Use personal stories and photos of individuals or families which your organization has supported. It’s also a nice idea to use photos to showcase how volunteer time was used.

  4. Remember to say thank you. It’s important to always give a big thank you to those who support your nonprofit. Words of thanks which are written from the heart are the best way to acknowledge the goodness and philanthropy of your donors and volunteers. When people feel that their kindness is appreciated, they are more likely to continue their support.

Take advantage of the continued holiday giving spirit and provide opportunities to further the mission of your nonprofit. Donors are very willing to open their hearts (and their wallets) at this special time of year. Whether or not you have a giving campaign already in progress, your letter is the perfect way to tell donors how their contributions will make a difference in the lives of others.

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